How Does Personalization Improve Life?
PERSONALIZATION – A USEFUL TOOL.
How to get the benefits of using personalization ??
Have a suit tailored or buy one off the rack? Take a car from the dealership in the standard trim or build your own configuration? Have coffee at McDonald’s or at Starbucks?
Personalization We Encounter Every Day
A Name on a Coffee Cup
At Starbucks coffee shops (when they open in Ukraine, and we will remove this note from the text) the customer’s name is handwritten on the cup. This is done primarily to hand the cup to the right person, but there is something mysterious about it too! The mystery is that when you order a drink, you get a cup with your name on it, announced across the room. Nice? Strange? Cool? Yes!
A Personal Label for Wedding Champagne
At wedding ceremonies, the champagne bottle is decorated with a custom sticker. It is a personal sticker. Nobody else has one like it. It is printed with the names of the newlyweds, and the sticker design follows the “signature” style of the wedding (colors, elements and other identity). Nice?? No, it is not even about being nice. The wedding simply will not happen if the bottle is generic. You cannot keep one like that as a memento for years.
Personalizing Clothing and Office Items
T-shirts with a Custom Print
Wearing a store-bought T-shirt, the kind half the city walks around in, you can blend in with the crowd. But what if you don’t want to? What if you want to express your mood, your status, or simply be unlike anyone else?? In that case, printed T-shirts save the day. And not just printed T-shirts, but T-shirts with a CUSTOM print! You have most likely seen such T-shirts many times. We are not talking about branded T-shirts with a company logo, made for the whole company, although that is personalization too, as it sets a company representative apart from the rest of the crowd. Let’s talk about personalization at the highest level: a T-shirt with Your name, or any other nickname, or the name of a favorite character. Add a print in the form of a photo or illustration. Do it in different colors and fonts. Can you picture Your printed T-shirt?? Cool! Place an order for a T-shirt with a custom print. By the way, at weddings, depending on the wedding style, guests wear T-shirts with roles: best man, friend, in-law, brother and so on.
Named Mugs for the Office
In the office hustle, mugs sometimes get mixed up, and God forbid, of course, someone drinks from someone else’s mug ?? We hope this has never happened to You! But to minimize the chance of it happening, the same personalization comes to the rescue! How? Easy! Different images are applied to the mugs. That is, you can make a mug with a personal photo\name\image.
Personalization at Seminars and Events
Named Water Bottles for Participants
A very similar situation happens with bottles of drinking water or another beverage at an event. For example, a seminar. The organizers give each participant a bottle of water. And what do we see?? All the bottles are identical!! OMG! Have you seen this ?? If You were organizing a seminar or another event, You would probably make named bottles. Wouldn’t You ? In the participant’s bag, which holds a branded notebook, a pen with a logo and promotional materials, you can and even should put a NAMED bottle with a drink. It is not only nice but also useful.
Named Notebooks in the Participant Bag
Since we touched on the topic of seminars and other events, let’s remember notebooks. The participant bag contains a notebook identical to the notebooks of other participants. What if it gets lost? The new owner has made notes, poured their soul into it, and suddenly the notebook is lost. Not good. That is why it would be great to order named notebooks, so that a seminar participant does not have to draw a smiley, a little face (that’s what I usually do) or their name.
Named Badges
And badges! Have you been to an event where participants are given IDENTICAL badges? Without a name! They would be better off not handing them out! If You or Your acquaintances need named badges, You know where to go!
Coca-Cola and Personalized Packaging
Or here is an example of personalization: in 2013, Coca-Cola released its product in personalized packaging! Every bottle had a name printed on it. All names were kept in stock on the shelf. Which of You drank from a bottle with someone else’s name??
The Role of Printing in Product Personalization
That is why printing plays a very important role in product personalization. Printing an original label, making original packaging, creating personal notebooks and much more lets you address your product to a specific person or group of people. Aladdin Print printing house (at the moment) does not make coffee cups and does not print labels for Coca-Cola, but everything else, and much more, will help You personalize your products through printing.
And how will You personalize your products ??
